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In the Youth Mode, they said if the rule is Think Different, being seen as normal is the scariest thing. This paradoxically makes normalcy ripe for the Mass Indie überelites to adopt as their own, confirming their status by showing how disposable the trappings of uniqueness are. Having mastered difference, the truly cool attempt to master sameness. But going back to basic doesn’t work when the scripts that determine the basics are out of whack. Eventually, you end up stalling. Your groove dissolves into a rut. 

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At the end of the day, superficial simplicity is just a denial of complexity, not its resolution. Acting Basic is not a solution to Mass Indie problems because it’s still based on difference. Sameness is not mastered, only approached.

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