Representation does in fact matter, people look to the media to tell them what to wear, what they should look like, and who to be. The lack of images of people of diverse ethnicities, sexual orientations and religions is a misrepresentation of what the world looks like. It sends the wrong messages and advocates for people who look one way. It also promotes the superiority of a single group over others. There should be so many different types of people on our screens and in the media that it surprises us when everyone looks the same.
Moving forward as allies of the diversity in fashion movement the first step is to recognise where you are lacking in diversity and do some personal research on how your brand can be an ally for diversity in the fashion industry. This is also required between individuals. You need to know what you want to represent and embrace the others before you can embrace yourself.